The Economist: redesigning done right

By natacha oliveira No Comments
The Economist: redesigning done right

This year major brands decided to update and redesign at least some part of their identity. Ogilvy Agency went through a rebranding, and Coca-Cola introduced TCCC Unity. Last month, Mailchimp updated their look.

On the journalism spectrum, there was also some talk about the New York Times redesign website.
Now it was time for the Economist. Its recent redesign is worth analyzing. It bears in mind the most important of all the aspects: input from the readers.

Small Thing. Big Idea: the history of everyday objects

By natacha oliveira No Comments
Small Thing. Big Idea: the history of everyday objects

A toilet ’s just one of those things that we normally take for granted. Like many other objects, we never questioned its existence or even noticed it that much because it’s a utilitarian object. We normally just expect this kind of objects to be functional and that’s it.

But reflect on that for a moment. What would your life be like if you couldn’t afford or couldn’t have access to a toilet? Without toilets, would there be sewers? Picture that and you can see the importance of it now.

Using Design as a powerful tool for social causes

By natacha oliveira No Comments
Using Design as a powerful tool for social causes

I enrolled in a free online course that was an introduction to History of Graphic Design. (I recommend you do the same even if you are already a professional designer. There are always new things to learn.)

The last subject of the course and the one that pleased me the most was about Design and Civil Rights.