Do designers actually use the cool fonts?

By natacha oliveira No Comments
Do designers actually use the cool fonts?

We all know that fonts can make or break a design project. It’s also universally true that designers tend to have a huge collection of fonts installed on their mac (yes, I’m stereotyping designers, deal with it).

But do they really use it? Or they just like to save them in case they might need an awesome font for the word apocalypse?

Coca-Cola’s TCCC Unity: part of a bigger branding plan

By natacha oliveira No Comments
Coca-Cola’s TCCC Unity: part of a bigger branding plan

Coca-Cola is a 132 years old beverage. It was invented by a pharmacist named John Pemberton, in 1886. It was only in 1898, that became a beverage brand.

Ever since that, it has become one of the most known and recognized brands worldwide and therefore, always tried to adapt their strategy to different markets and stay on top of trends.

Typography: the struggle is real

By natacha oliveira No Comments
Typography: the struggle is real

As I’ve told you previously, I’m a self-learning, self-discovery kind of a person. Usually, I find the answer to all weaknesses ( I have no shame when it comes to admitting it) except for two things: logo design and typography.