This year major brands decided to update and redesign at least some part of their identity. Ogilvy Agency went through a rebranding, and Coca-Cola introduced TCCC Unity. Last month, Mailchimp updated their look.
On the journalism spectrum, there was also some talk about the New York Times redesign website.
Now it was time for the Economist. Its recent redesign is worth analyzing. It bears in mind the most important of all the aspects: input from the readers.