Keeping a blog might look simple, but it's actually not. Do you plan on creating your own blog? Read this post to find out what was like for me a year ago.

A year ago this blog was launched, and honestly, I couldn’t be more proud.
I wanted to share with the world all the things that I found about design, the things that get me inspired and keep me curious.
My friends were already sick and tired of listening to me and apparently I was becoming even more annoying than usual. So for the sake of friendship, I wanted to try to find people on the internet that share this love and passion for design.

How the idea of a blog popped into my mind

Even though on December 4th of 2017 the blog was live (with several blog posts already written), it all started several months before.
I had been thinking about getting back to writing, something that I always enjoyed doing. But on a hot day in August, one of those days you need to be confined to a place with air conditioner, my boyfriend and I decided to go for a cup of coffee and something sweet in a nearby café.

I had quit my job in May and was having a hard time. Dealing with the job hunting process plus having all this free time was making me doubt my decision. So I was sure I needed something to keep me busy while I couldn’t find a new job, and a blog seemed a right place to start.
Yet, I was conflicted. I wanted to have my own project, but at the same time, I knew it wouldn’t be easy.

Would someone actually read? Do I had something new to add?
Or was I just going to be someone producing more noise on the internet? What was I going to name it?

All of these questions were on my mind when I was sitting at that café. Still, I decided that I wouldn’t come up with more excuses and it was time to do it anyway. Worst case scenario, I could shut it down whenever I wanted.

I started by defining the content of the blog, the audience, and some initial goals. This was the strategic part that I knew nothing about but was confident that I could pull it off.

Than came naming and paying for it

I created a list with all the possibilities that I liked, but they were all taken. And I didn’t know what to do anymore. So my boyfriend stepped in and suggested I called it Melted. To be honest, I think it was the melted cheese on the croissant that gave him the idea, but in my mind was a perfect fit.
Melted represented all that the blog would become. A mixture of all things design related in one single place.

After this step, I searched and paid for the custom domain service and then the hosting service, only to realize that to transfer the domain to the hosting would take me several months. Dumb rookie mistake, I guess.

From August to December I took the time to write blog posts and to learn everything that I could find on having a blog, using WordPress and SEO optimization.

The first month, Melted got 136 visitors from countries like Canada, the United States and even from India and Mexico. It’s a low number, but I was over the moon. I was getting to people, also if they didn’t interact, they were reading, and that’s good enough for me.

Fast forward to what it’s been like now

A year has gone by, and even though I’m not 100% sure anyone is reading this, it still makes me happy to see that I’m reaching people somehow.
I’m not going to lie to you, it’s not always peaches and roses. I struggle to keep up with the goal of publishing at least one post per week and sometimes I just don’t seem to find the motivation to do it.

Plus there’s so much you can say and so much you can do related to design. Anything from more practical approaches such as tutorials and software reviews, up to commenting on the latest rebranding processes, or choosing one niche to focus on. The options are endless.
Regardless of being the best approach or not, I don’t regret it.
There are days that I’m over the moon with this little project of mine. On those days, I’m excited to read about new SEO techniques, blogging practices, and I’m scrutinizing the blog looking for ways to improve it.
That’s why it’s worth it.

It makes me happy to think that with lots of hard work I will reach more people over time and that I’ll always be trying to come up with ways to make it better, and more useful.

5 Things I learned by blogging for a year

1.You can do everything if you set your mind to it.
Even if you don’t know how to do it, it’s just a matter of searching, putting it to practice and learning from mistakes.

2.You’ll learn to plan ahead and control your time.
You will love the time that you get to sit down and put into action everything that you planned and what you like doing.

3.Blogging is not just about writing.
There’s a lot more involved in being a blogger. From time to research the subject, choosing the right image or creating a customized one to making sure everything is optimized. It requires a lot of work and dedication.

4.You will appreciate the small accomplishments.
The first time I looked at Melted’s analytics, I was excited beyond words. Also, the time that InVision’s SEO clapped for my post on Medium.
You’ll find that it’s not so much about the numbers, but the fact that someone is listening and enjoying your content.

5.It can open new doors.
You will get more skills once you start blogging, that’s certain. Plus, you can use it to set you apart from other professionals in your field.
I was called to interviews a lot more once I included Melted on my resumé.

Final thoughts

Melted has been the greatest decision I could have made a year ago and I intend to keep it alive and well.
If you have a blog, let me know how’s your routine. Do you plan ahead a lot or just go with the flow? Can you give me tips on how to keep the motivation juices running?
On the other hand, if you don’t have a blog and are indecisive on ether you should start one or not; do it. Do you have much to lose? I don’t think so. And trust me, you can gain a lot.


Also published on Medium.