Either you love or hate typography and Helvetica’s font in particular, chances are you have used it at least once.
But why is Helvetica the designers’ font by default? And why does it provoke such mixed responses from designers worldwide?
Brand design is a core service for many designers.
However, the struggle of developing a brand doesn’t just fall on the client-side, some designers are also unsure of it.
In that regard, and to end all doubts, The Futur created a series called Building A Brand.
I met Rita Lima eight years ago when we both enrolled for the first time in University. Rita realized she wants to be a designer without studying design, and she did it.
I decided to interview her so she could share her vision on what it takes to have a career in design and be a self-made designer.