Which Game of Thrones’ brand do you prefer?
Whether you’re a hardcore fan or just don’t give a damn about Game of Thrones, you probably know the main characters.
Why do they act like that? Because each one of them is a perfect representation of their house, embodying its meanings, mottos, and personalities.
We can establish a parallel between the show house’s and competing brands, with different approaches towards the market (the throne).
The Economist: redesigning done right
This year major brands decided to update and redesign at least some part of their identity. Ogilvy Agency went through a rebranding, and Coca-Cola introduced TCCC Unity. Last month, Mailchimp updated their look.
On the journalism spectrum, there was also some talk about the New York Times redesign website.
Now it was time for the Economist. Its recent redesign is worth analyzing. It bears in mind the most important of all the aspects: input from the readers.
Ogilvy’s Advertising agency suffers major rebranding
We have a popular saying in Portuguese that can be translated into something like: you don’t change a winning team (“em equipa vencedora não se mexe”). That is, unless, of course, you’re Ogilvy & Mather. In that case, you tear it down until it’s better than it was.
Using Design as a powerful tool for social causes
I enrolled in a free online course that was an introduction to History of Graphic Design. (I recommend you do the same even if you are already a professional designer. There are always new things to learn.)
The last subject of the course and the one that pleased me the most was about Design and Civil Rights.
Marketing for millennials: stop using the same nonsense ads
I recently read that H&M is launching a luxury brand for millennials. I’m not sure if it’s their best brand decision, considering it’s a huge risk (and their numbers weren’t so great last Christmas) but they aren’t the first brand to go in that direction. Apple has done it with the iPhone X and even […]