This year major brands decided to update and redesign at least some part of their identity. Ogilvy Agency went through a rebranding, and Coca-Cola introduced TCCC Unity. Last month, Mailchimp updated their look.
On the journalism spectrum, there was also some talk about the New York Times redesign website.
Now it was time for the Economist. Its recent redesign is worth analyzing. It bears in mind the most important of all the aspects: input from the readers.
We have a popular saying in Portuguese that can be translated into something like: you don’t change a winning team (“em equipa vencedora não se mexe”). That is, unless, of course, you’re Ogilvy & Mather. In that case, you tear it down until it’s better than it was.
A toilet ’s just one of those things that we normally take for granted. Like many other objects, we never questioned its existence or even noticed it that much because it’s a utilitarian object. We normally just expect this kind of objects to be functional and that’s it.
But reflect on that for a moment. What would your life be like if you couldn’t afford or couldn’t have access to a toilet? Without toilets, would there be sewers? Picture that and you can see the importance of it now.
I enrolled in a free online course that was an introduction to History of Graphic Design. (I recommend you do the same even if you are already a professional designer. There are always new things to learn.)
The last subject of the course and the one that pleased me the most was about Design and Civil Rights.
I recently read that H&M is launching a luxury brand for millennials. I’m not sure if it’s their best brand decision, considering it’s a huge risk (and their numbers weren’t so great last Christmas) but they aren’t the first brand to go in that direction. Apple has done it with the iPhone X and even […]