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brand and identity October 30, 2020

Why branding is more than social media presence

Branding is more than social media.I know there’s a lot of small businesses that rely primarily on Facebook and Instagram, and there’s nothing wrong with that, as long as you consider the big picture: your branding process.Investing lots of money on social media because you see someone else doing it, or because you heard that […]

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brand and identity July 10, 2020

Behind Ikea’s success: the creation of approachable design

What causes Ikea’s success? Is it the experience? The low prices or the flatpack system that allows anyone to easily buy the furniture and assemble it? I’m not going to lie. I’m an Ikea fan. Both as a consumer and a designer, I follow Ikea’s success. I want to understand what it is that makes […]

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brand and identity May 2, 2019

Which Game of Thrones’ brand do you prefer?

Whether you’re a hardcore fan or just don’t give a damn about Game of Thrones, you probably know the main characters.

Why do they act like that? Because each one of them is a perfect representation of their house, embodying its meanings, mottos, and personalities.

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