Why branding is more than social media presence
Branding is more than social media.I know there’s a lot of small businesses that rely primarily on Facebook and Instagram, and there’s nothing wrong with that, as long as you consider the big picture: your branding process.Investing lots of money on social media because you see someone else doing it, or because you heard that […]
Behind Ikea’s success: the creation of approachable design
What causes Ikea’s success? Is it the experience? The low prices or the flatpack system that allows anyone to easily buy the furniture and assemble it? I’m not going to lie. I’m an Ikea fan. Both as a consumer and a designer, I follow Ikea’s success. I want to understand what it is that makes […]
Which Game of Thrones’ brand do you prefer?
Whether you’re a hardcore fan or just don’t give a damn about Game of Thrones, you probably know the main characters.
Why do they act like that? Because each one of them is a perfect representation of their house, embodying its meanings, mottos, and personalities.