What causes Ikea’s success? Is it the experience? The low prices or the flatpack system that allows anyone to easily buy the furniture and assemble it? I’m not going to lie. I’m an Ikea fan. Both as a consumer and a designer, I follow Ikea’s success. I want to understand what it is that makes […]

Whether you’re a hardcore fan or just don’t give a damn about Game of Thrones, you probably know the main characters.

Why do they act like that? Because each one of them is a perfect representation of their house, embodying its meanings, mottos, and personalities.

This year major brands decided to update and redesign at least some part of their identity. Ogilvy Agency went through a rebranding, and Coca-Cola introduced TCCC Unity.

Now it was time for the Economist.

We have a popular saying in Portuguese that can be translated into something like: you don’t change a winning team (“em equipa vencedora não se mexe”). That is, unless, of course, you’re Ogilvy & Mather. In that case, you tear it down until it’s better than it was.

BWC is an organization that helps women to live happier lives by overcoming all sorts of problems. Everything from trauma to abuse, discrimination, criminal background, and homelessness.

Baxter and Bailey took a bright color – yellow – and combine it with b&w to highlight their work and injustice against women.

H&M is launching a luxury brand for millennials. I’m not sure if it’s their best brand decision, but they aren’t the first brand to go in that direction. Apple has done it too, and even industries like banking are doing ads targeting millennials.

But companies are actually doing the opposite. They are driving millennials away.