H&M is launching a luxury brand for millennials. I’m not sure if it’s their best brand decision, but they aren’t the first brand to go in that direction. Apple has done it too, and even industries like banking are doing ads targeting millennials.
But companies are actually doing the opposite. They are driving millennials away.
While talking with a friend, she told me that wine design was actually a “real thing”.I was intrigued, to say the least.
So, I decided to dig a little deeper and found out what is a wine designer and what it takes to design a great wine label.