With a new year comes exciting trends, including a new Pantone color.

Color is undeniably one of the most important elements a designer has to consider, but where does the need for a yearly color comes from? And when did this color selection become a thing?

Every designer has a different answer to what is that makes a piece of design great. In my opinion, negative space plays a big role.

A balanced composition will provide ease to the eye, and contribute to a more pleasant experience.

We already know what color is and how it’s different from person to person.

So, how do we use color to our own advantage? How do we create those beautiful, catchy color palettes that keep popping up on Behance and Instagram?

There is a lot of information regarding color, but let’s go over some fundamentals to grasp the better part of it.

Mood boards are something special for many designers. Often times is how an idea starts to born, or better yet, the first action to put it to practice.

The good thing about mood boards is that you can use them for everything. From client work to passion projects, or even life events.

How many logos have we seen that look like older ones?

They’re from big brands, so shouldn’t they look different and fresh?