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graphic design August 6, 2020

Movie posters lost their appeal: storytelling no more

Do you remember recent great movie posters? The ones that made you look and be like: “wow, I can’t wait for it to come out. I’ll be there on the first day.” I don’t either. In fact, I don’t even recall choosing a movie due to its poster, ever. Other than animation movies (those usually […]

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color January 10, 2020

Why has Pantone become the most used color system worldwide?

With a new year comes exciting trends, including a new Pantone color.

Color is undeniably one of the most important elements a designer has to consider, but where does the need for a yearly color comes from? And when did this color selection become a thing?

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color September 7, 2019

Color theory: how to effectively master color

We already know what color is and how it’s different from person to person.

So, how do we use color to our own advantage? How do we create those beautiful, catchy color palettes that keep popping up on Behance and Instagram?

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