With a new year comes exciting trends, including a new Pantone color.

Color is undeniably one of the most important elements a designer has to consider, but where does the need for a yearly color comes from? And when did this color selection become a thing?

We already know what color is and how it’s different from person to person.

So, how do we use color to our own advantage? How do we create those beautiful, catchy color palettes that keep popping up on Behance and Instagram?

How many logos have we seen that look like older ones?

They’re from big brands, so shouldn’t they look different and fresh?

Even designers — who are curious and attentive people — see everyday objects without taking a second good look at them.

A great everyday example is the power button or better yet, the power symbol. Have you ever consider why is it like the way it is?

A month or so ago I decided to enroll in a 30-day logo challenge. Why? Because I had convinced myself that I wasn’t good at designing logos and I wanted to see if it’s true.

Dystopian worlds aren’t something new, at least if you’re into reading. The thing about this tv series is that is such a good adaptation that people can easily imagine it happening in the US soon.

But most importantly, and the reason why I decided to talk about this mainstream topic; the importance of costume design and color.