You’ve decided that you want to be a logo designer. That’s great! But what should be your first steps? Should you devour every book, there is about logos first or start practicing and selling logos right away? There are a million questions on your mind preventing you from starting or going further on this path.
We all know that fonts can make or break a design project. It’s also universally true that designers tend to have a huge collection of fonts installed on their mac (yes, I’m stereotyping designers, deal with it).
But do they really use it? Or they just like to save them in case they might need an awesome font for the word apocalypse?
Coca-Cola is a 132 years old beverage. It was invented by a pharmacist named John Pemberton, in 1886. It was only in 1898, that became a beverage brand.
Ever since that, it has become one of the most known and recognized brands worldwide and therefore, always tried to adapt their strategy to different markets and stay on top of trends.