Either you love or hate typography and Helvetica’s font in particular, chances are you have used it at least once.

But why is Helvetica the designers’ font by default? And why does it provoke such mixed responses from designers worldwide?

We all know that fonts can make or break a design project. It’s also universally true that designers tend to have a huge collection of fonts installed on their mac.

But do they really use it?

Just a few days ago, Coca-Cola’s vice president of global design, James Sommerville, announced the release of their new custom typeface, TCCC Unity.

Besides working both in physical and digital environments, it also has its own IOS and Android apps.

As I’ve told you previously, I’m a self-learning, self-discovery kind of a person. Usually, I find the answer to all weaknesses ( I have no shame when it comes to admitting it) except for two things: logo design and typography.