Cat Chow Kitten Packaging
Purina Cat Chow is a food brand for cats, owned by Nestlé.
Primarily, as a pet owner, I buy this brand due to price point/quality, and because my kitten loves the food. However, as a designer, the packaging isn’t as appealing as it could be, and, for that reason, I decided to change it.
This is not a paid work that was done for Purina’s brand Cat Chow but rather a concept project.
A few things that I consider while designing the packaging:
- The overall look seems both too vet-ish and outdated. I went for something that looks more appealing, yet in line with the brand;
- Too many languages considered, which makes the packaging look confusing and off-putting. I considered only Portuguese and English;
- There was some repetitive information that I discarded. I kept the main info that owners search for when buying food for their cats: ingredients; benefits; dosage, and contacts;
- Only one flavor is available for kittens – chicken – but I also decided to consider salmon as an option.
Image credits Natacha Oliveira