Just a few days ago, Coca-Cola’s vice president of global design, James Sommerville, announced the release of their new custom typeface, TCCC Unity.
Besides working both in physical and digital environments, it also has its own IOS and Android apps.
H&M is launching a luxury brand for millennials. I’m not sure if it’s their best brand decision, but they aren’t the first brand to go in that direction. Apple has done it too, and even industries like banking are doing ads targeting millennials.
But companies are actually doing the opposite. They are driving millennials away.
While I was writing this year wishlist, I realized something very important that never occurred to me before: Santa is a designer.
I am absolutely certain that old Nicholas is a designer and I have 5 reasons that support this allegation.
Pareidolia might look like the name of an exotic shampoo brand but it’s actually a brain condition or more properly, a psychological one.
Long story short, the human brain has the ability to recognize familiar patterns even when there aren’t any.