This year major brands decided to update and redesign at least some part of their identity. Ogilvy Agency went through a rebranding, and Coca-Cola introduced TCCC Unity. Last month, Mailchimp updated their look.
On the journalism spectrum, there was also some talk about the New York Times redesign website.
Now it was time for the Economist. Its recent redesign is worth analyzing. It bears in mind the most important of all the aspects: input from the readers.
Propaganda posters were one of the primary mediums used to persuade people because they were cheap, easy to reproduce and could reach all levels of society.
So there’s no doubt that intentionally or not, the designers of those posters played a huge role in persuading people on a grand scale and contributed to some of the biggest atrocities in the 20th century.
Dystopian worlds aren’t something new, at least if you’re into reading. The thing about this tv series is that is such a good adaptation that people can easily imagine it happening in the US soon. Especially with everything that has been going on lately, the scary factor plays a huge role.
But most importantly, and the reason why I decided to talk about this mainstream topic; the importance of costume design and color.
Colors are indispensable, especially for designers. Although we could use solely black and white, designing the world in a monochromatic way would make everyone’s life depress as fuck (I’m all up for b&w, but still).
How we perceive it influences our life, our choices and even our wellbeing during life.
But how do we do it? And how much as it changed over time? Is it that important?