Brand design is a core service for many designers.
However, the struggle of developing a brand doesn’t just fall on the client-side, some designers are also unsure of it.
In that regard, and to end all doubts, The Futur created a series called Building A Brand.
We have a popular saying in Portuguese that can be translated into something like: you don’t change a winning team (“em equipa vencedora não se mexe”). That is, unless, of course, you’re Ogilvy & Mather. In that case, you tear it down until it’s better than it was.